JSW Soorma Hockey Club is a professional hockey franchise competing at the highest level of Indian club hockey, representing elite athletic performance and a rapidly growing fan base. During the Hockey India League season, the goal was to maximize digital reach, strengthen audience engagement, and position the club as one of the most visible teams across social platforms.

At ScalyCo, we partnered with the club to execute a high-impact social media growth and performance content strategy. Our approach focused on fan-first storytelling, match-day momentum, and viral engagement campaigns to keep the audience actively engaged throughout the tournament.

By aligning real-time content distribution with precise audience targeting and platform optimization, we ensured consistent visibility during the league. Our strategy combined organic reach with paid amplification, leveraging match excitement and converting key moments into highly shareable digital content.

This approach enabled rapid fan growth, increased engagement, strengthened brand recall, and positioned the club as a digital leader during the tournament.